This business has a high overall score, indicating a generally positive experience. The quality of the fish and services is good, but not outstanding. The pricing is excellent, with many customers praising the value for money. There is no information available about innovativeness, but it is likely that the business is not pushing the boundaries in this area. The business has a wide range of services, including breeding and shipping freshwater aquarium fish. They have a strong focus on customer service, with many customers praising the helpful and knowledgeable staff. The business is also accessible, with a wheelchair-accessible parking lot and entrance. However, one customer had a negative experience with the business, losing nearly half of their $200+ order due to internal parasites. While the business offered a 10% discount on the customer's next purchase, it was not enough to compensate for the significant loss. This issue highlights the need for businesses that sell live animals to take extra precautions to ensure the health and safety of their customers' new pets.