This location is a well-established dealership that offers a wide range of services, including car detailing, repair, and maintenance, as well as sales of new and used vehicles. The staff is knowledgeable and professional, with many customers praising the helpfulness and courtesy of the service advisors and technicians. However, some customers have experienced issues with communication and follow-through, which has led to frustration and disappointment. Despite these issues, the location has a strong reputation for providing high-quality service and competitive pricing. The innovation and willingness to adapt to customer needs are notable, with the dealership offering modern facilities and technology. Overall, Fields BMW Lakeland is a solid choice for car owners in the area, but customers should be aware of the potential for communication breakdowns.